IT Cosmetics Do It All Sheer Tint Face Balm Review 2026
Are you tired of layering multiple products on your face every morning? Do you want a single product that hydrates, firms, tints, and smooths your skin all at once?
The IT Cosmetics Do It All Sheer Tint Face Balm has taken the beauty world by storm since its launch in early 2026. This 4 in 1 tinted moisturizer promises sheer, buildable coverage with a whopping 92% skincare ingredients.
But does it truly live up to its name? In this detailed review, we break down everything you need to know about this face balm. We cover its formula, application, shade range, pros, cons, and real user feedback.
Key Takeaways
- The IT Cosmetics Do It All Sheer Tint Face Balm is a 4 in 1 product that works as a skin tint, face balm, hydrating serum, and anti aging treatment. It combines makeup and skincare into one jar.
- The formula contains 92% skincare ingredients, including Hyaluronic Acid, Collagen Peptide, and Vitamin E. These ingredients provide 24 hour hydration while firming the skin over time.
- Coverage is sheer to light and buildable. Users can layer the product for more coverage without it looking cakey or heavy. It creates a radiant, natural finish on the skin.
- The product comes in 15 adaptable shades that range from fair with pink undertones to deep with cool undertones. The sheer formula helps each shade blend into multiple skin tones.
- It does not contain SPF. You will need to apply a separate sunscreen underneath this product for sun protection.
- According to a consumer study by the brand, 91% of testers noticed a reduction in the appearance of fine lines and wrinkles after regular use. This makes it a strong choice for those with mature skin.
- WHAT IS IT - A serum cream blush and bronzer that delivers buildable, all-day, sun-kissed color that lifts, reshapes and smooths with 24-hour hydration
- BENEFITS - Achieve a naturally glowing, lit-from-within look (no glimmer or shimmer) with our 6 cream blush and 2 bronzer shades that melt into bare skin or over makeup. Adds dimension and lift without settling into fine lines - perfect for mature skin
Last update on 2026-06-02 / Affiliate links / Images from Amazon Product Advertising API Some of the links on this website are affiliate links, which means that at no additional cost to you, I earn a commission if you click through and make a purchase. I only recommend products and services that I believe will add value to my readers. Thank you for your support!
What Is the IT Do It All Sheer Tint Face Balm?
The IT Cosmetics Do It All Sheer Tint Face Balm is a hybrid foundation balm developed with plastic surgeons and dermatologists. IT Cosmetics positions this product as a next generation serum that merges skincare and makeup into one step.
The balm starts as a solid in the jar. It transforms into a smooth, blendable formula the moment it touches your skin. This makes it easy to spread across your face with your fingers, a brush, or a beauty sponge.
The product retails for around $34 and is available at Ulta, Sephora, and the IT Cosmetics website. It comes in a sleek, compact jar that holds 0.63 oz of product. That may sound small, but a little goes a long way because of the concentrated formula.
IT Cosmetics calls this a 4 in 1 product: a skin tint, face balm, hydrating serum, and anti aging treatment. The brand claims it transforms your skin both instantly and over time. The instant effect is a radiant, dewy glow. The long term effect is firmer, more hydrated skin with less visible fine lines.
Key Ingredients and Their Benefits
The standout feature of this face balm is its 92% skincare ingredient formula. This means you get far more skin nourishing actives than pigment or filler ingredients. Here is a closer look at the star ingredients.
Hyaluronic Acid is one of the most popular hydrating actives in skincare. It attracts and holds moisture in the skin. This keeps your complexion plump and smooth throughout the day. The IT Do It All Balm uses this ingredient to deliver 24 hour hydration.
Collagen Peptide is a biosynthetic collagen peptide complex. It supports the skin’s natural firmness and elasticity. Over time, it helps reduce the appearance of fine lines. This makes the balm a strong option for mature skin types looking for both coverage and anti aging benefits.
Vitamin E is a powerful antioxidant. It protects the skin from environmental stressors and free radicals. It also helps soften and condition the skin, adding to the balm’s moisturizing effect.
The formula is also free of fragrance, gluten, coconut, nickel, and common preservatives. This makes it a thoughtful choice for people with sensitive skin or specific allergies.
How Does It Feel on the Skin?
One of the first things you notice about the IT Do It All Sheer Tint Face Balm is its unique solid to serum texture. The balm sits firm in the jar. But once you press your finger or brush into it, it softens immediately.
When you apply it to your face, it feels cool and lightweight. It spreads easily without tugging or pulling on the skin. Many reviewers compare the sensation to applying a rich moisturizer rather than a traditional foundation.
The finish is radiant and dewy. It gives your skin a healthy, lit from within glow. This is great news for anyone with dry or dehydrated skin. The balm does not settle into fine lines or pores, which is a common concern with cream based products.
However, if you have oily skin, you may notice some shine developing after a few hours. A light dusting of setting powder can solve this. The balm itself does not feel greasy or heavy, but the dewy finish may be too much for very oily skin types without extra steps.
Top 3 Alternatives for IT Cosmetics Do It All Sheer Tint Face Balm
If the IT Do It All Face Balm does not match your needs or budget, here are three excellent alternatives that offer similar benefits.
- 88% skincare-based formula provides 16-hour sheer to light coverage while nourishing skin with clinically proven, 24-hour hydration.
- This tinted moisturizer leaves skin looking visibly plump, dewy, and hydrated all day with breathable, comfortable wear.
Last update on 2026-06-02 / Affiliate links / Images from Amazon Product Advertising API Some of the links on this website are affiliate links, which means that at no additional cost to you, I earn a commission if you click through and make a purchase. I only recommend products and services that I believe will add value to my readers. Thank you for your support!
The Laura Mercier Tinted Moisturizer Natural Dewy with SPF 30 is a longtime favorite. It offers sheer to light coverage with a dewy finish. The 88% skincare based formula provides 24 hour hydration. It also includes mineral SPF 30, which the IT balm lacks.
- WHAT IT IS: An Award-Winning Tinted Serum With Light, Dewy Coverage, Mineral SPF, + Active Levels Of Skincare Ingredients, Now Clinically-Proven To Rejuvenate + Protect Skin Over Time.*
- WHAT TO KNOW: This Clean Skin Tint Combines Makeup, Skincare, + SPF Into One Step. With Every Wear, Skincare Actives Visibly Hydrate, Smooth, + Refine Bare Skin. Non-Nano Zinc Oxide Shields Skin From UVA/UVB/UVC Rays, Blue Light, + Pollution.
Last update on 2026-06-02 / Affiliate links / Images from Amazon Product Advertising API Some of the links on this website are affiliate links, which means that at no additional cost to you, I earn a commission if you click through and make a purchase. I only recommend products and services that I believe will add value to my readers. Thank you for your support!
The ILIA Super Serum Skin Tint SPF 40 is a clean beauty favorite. It combines a skin tint with active skincare ingredients like hyaluronic acid, niacinamide, and squalane. It also delivers mineral SPF 40 for strong sun protection. The coverage is sheer and the finish is naturally dewy.
- Deep Hydration + SPF Protection: Broad spectrum mineral SPF 30 protects against UVA / UVB rays while the tinted moisturizer hydrates for 24 hours, evens skin tone, and delivers a naturally dewy, healthy-looking glow.
- Targets Dry & Combo Skin: Breathable & oil-free, this dewy tinted moisturizer blends seamlessly over dry patches and uneven skin without feeling heavy, tight, or cakey; sheer to light coverage for a natural, radiant finish.
Last update on 2026-06-27 / Affiliate links / Images from Amazon Product Advertising API Some of the links on this website are affiliate links, which means that at no additional cost to you, I earn a commission if you click through and make a purchase. I only recommend products and services that I believe will add value to my readers. Thank you for your support!
The bareMinerals Complexion Rescue Tinted Moisturizer with SPF 30 is a 3 in 1 product that works as a moisturizer, skin tint, and sunscreen. It builds from sheer to light coverage and delivers a dewy, healthy looking glow. It is also vegan, cruelty free, and dermatologist tested.
Shade Range and Color Matching
The IT Cosmetics Do It All Sheer Tint Face Balm comes in 15 adaptable shades. The range starts from fair with pink undertones and goes up to deep with cool undertones. Each shade is designed to be flexible and blend into your natural skin tone.
Because the formula is sheer and buildable, it adapts to your skin more than a traditional full coverage foundation. This means one shade can work across a broader range of skin tones. You do not need to worry about a perfect match like you would with a heavier product.
The shade names use a number system, such as 110, 125, 210, 215, 310, and 315. These numbers generally correspond to depth levels. Lower numbers indicate lighter shades while higher numbers indicate deeper shades.
Some users have noted that the shade range could be more inclusive, especially for deeper skin tones. With only 15 shades and a sheer formula, the brand could improve the range to serve a wider audience. That said, the sheer nature of the product helps bridge some gaps between shades.
Coverage and Finish
The IT Do It All Face Balm delivers sheer to light coverage with a radiant finish. If you prefer a “your skin but better” look, this product hits that mark perfectly.
One layer gives you a barely there wash of color. It evens out your skin tone and adds a healthy glow without masking your natural texture. This is ideal for casual days, errands, or minimal makeup looks.
For more coverage, you can build the product in thin layers. Adding a second or third layer increases the coverage to a light to medium level. It blends smoothly without becoming patchy or cakey. Many reviewers pair it with a concealer for blemishes or dark circles to get a polished but natural result.
The finish is luminous and dewy. It mimics the look of well hydrated, healthy skin. This finish is a major draw for people with dry or mature skin. However, those who prefer a matte or satin finish may want to set it with a translucent powder.
How to Apply the IT Do It All Face Balm
Applying this face balm is simple and flexible. You can use your fingers, a stippling brush, or a damp beauty sponge. Each method gives a slightly different result.
With fingers, the warmth of your hands helps melt the solid balm into a smooth serum. This gives the most natural, skin like finish. Simply swirl your fingers into the jar, pick up a small amount, and press it into your skin. Start from the center of your face and blend outward.
With a brush, use a stippling or buffing brush. Tap the brush into the jar and then stipple the product onto your face. This method gives slightly more coverage and a more polished result.
With a beauty sponge, pick up the product and bounce the sponge across your skin. This creates a seamless, airbrushed effect. It is the best method for building coverage without streaks.
The brand recommends starting with a small amount and layering as needed. A little product goes a long way, so you do not need to scoop out a large amount from the jar.
Performance Throughout the Day
The IT Do It All Face Balm claims 24 hour hydration, and many reviewers agree that the skin feels moisturized all day. But how does the actual makeup wear hold up?
Most users report that the tint and glow last 6 to 8 hours before natural oils start to show through. For dry skin types, the product wears beautifully and maintains its radiant finish well past the half day mark.
For oily skin types, the balm may need a midday touch up. A light blotting paper or powder refresh can extend the wear time. Some users with oily skin found the product too dewy for their liking without a setting spray.
One beauty editor tested the balm for 43 consecutive days and reported consistent compliments on her glowing skin. She noted that the balm did not separate, settle into pores, or create a patchy appearance even during long wear days.
Who Is This Product Best For?
The IT Cosmetics Do It All Sheer Tint Face Balm works best for specific skin types and preferences. Here is a quick breakdown of who will love it most.
Dry skin types will benefit the most from this product. The heavy dose of Hyaluronic Acid and Vitamin E provides deep, lasting hydration. It transforms dry, flaky skin into a smooth, dewy canvas.
Mature skin types will appreciate the anti aging ingredients. The Collagen Peptide complex works to firm and plump the skin over time. The sheer coverage does not settle into fine lines or wrinkles, which is a common problem with traditional foundations.
Minimalists who prefer a quick, streamlined routine will love the 4 in 1 approach. One product replaces your tinted moisturizer, serum, face balm, and anti aging treatment.
People with rosacea or redness may find the sheer coverage helpful. It evens out skin tone without fully concealing natural skin texture. One reviewer with rosacea said the product “does wonders to camouflage it while keeping my skin looking like skin.”
If you need full coverage or SPF protection, this product alone may not be enough. You will need to layer with concealer and a separate sunscreen.
What Real Users Are Saying
Real user reviews paint a mostly positive picture of the IT Do It All Face Balm. Let us look at the feedback from multiple sources including Reddit, Ulta, and social media.
On Ulta, users praise the product for its natural look and radiant finish. One reviewer wrote, “It evens out my skin tone and gives a radiant, natural look to my face. This balm enhances my skin with a natural, soft look.”
On Reddit, opinions are slightly more mixed. Users with dry skin tend to love it. One Redditor rated it 4 out of 5 stars and said, “I have a lot of redness and feel better if I layer a bit of concealer with it, but it is a buildable product that feels really great.” Another user with very dry skin noted it is “sheer to light coverage” and “pairs well with a little bit of concealer.”
On TikTok and Instagram, beauty creators highlight the lightweight feel and hydrating formula. Several users with mature skin over 45 have praised the product for not settling into lines. One creator said it felt more like a “skincare step than a makeup step.”
The most common complaint is about the limited shade range and the lack of SPF. Some users with oily skin also noted that the dewy finish was too shiny without powder.
Pros and Cons of the IT Do It All Face Balm
Every product has strengths and weaknesses. Here is an honest look at both sides of the IT Cosmetics Do It All Sheer Tint Face Balm.
The pros are significant. The 92% skincare formula truly hydrates and nourishes the skin. The sheer, buildable coverage creates a natural, glowing finish. The solid to serum texture is fun and easy to use. It works well for dry and mature skin types. The product also contains no fragrance, parabens, or common irritants.
The cons are worth noting too. The product does not include SPF, so you need a separate sunscreen. The shade range of 15 shades could be more inclusive. At $34 for 0.63 oz, the jar is on the smaller side for the price. Users with oily skin may find the dewy finish too shiny. The sheer coverage may not satisfy those who need more pigment to cover blemishes or discoloration.
Overall, the pros outweigh the cons for the right user. If you value skincare benefits in your makeup and prefer a natural, glowing finish, this product delivers on its promises.
How Does It Compare to the IT Cosmetics CC+ Cream?
- WHY YOU’LL LOVE IT – Your Skin But Better CC+ Cream Natural Finish Foundation combines full-coverage foundation, anti-aging serum, and UVA/UVB SPF 50+ mineral sunscreen. It’s the #1 prestige SPF foundation in the U.S.! This anti-aging foundation with built-in serum and full coverage SPF protects skin while providing a long-lasting finish for a natural skin-like, youthful complexion on all skin tones
- ANTI-AGING BENEFITS – This tinted cream gives natural, flawless, even, and buildable coverage for all skin types, instantly camouglaging the look of top skin concerns like acne scars, wrinkles, redness, dark circles, large pores, dark spots, and uneven skin tone. CC Cream is perfect for covering any redness or discoloration as the color correcting pigments are built right into the formula! No more messy red, green or yellow color-correcting concealers.
Last update on 2026-06-27 / Affiliate links / Images from Amazon Product Advertising API Some of the links on this website are affiliate links, which means that at no additional cost to you, I earn a commission if you click through and make a purchase. I only recommend products and services that I believe will add value to my readers. Thank you for your support!
Many IT Cosmetics fans already use the popular CC+ Cream with SPF 50+. So how does the new Do It All Face Balm stack up against it?
The CC+ Cream offers full coverage and includes broad spectrum SPF 50+ mineral sunscreen. It is a heavier formula that covers acne scars, dark spots, and redness completely. The Do It All Face Balm, on the other hand, provides sheer to light coverage with a radiant finish.
In terms of skincare benefits, both products contain Hyaluronic Acid and peptides. However, the Do It All Balm has a higher concentration of skincare ingredients at 92%. It also includes Collagen Peptide and Vitamin E, which the CC+ Cream does not emphasize as heavily.
The texture is very different. The CC+ Cream is a liquid that dispenses from a tube. The Do It All Balm is a solid that melts into a serum. The balm feels lighter and more breathable on the skin.
If you need sun protection and full coverage, the CC+ Cream is the better choice. If you want a lightweight, skincare first product with a natural finish, the Do It All Face Balm wins.
Is the IT Do It All Face Balm Worth the Price?
At $34 for 0.63 oz, the IT Cosmetics Do It All Sheer Tint Face Balm is priced in the mid range for a premium tinted moisturizer. But is it worth the investment?
The concentrated formula means you use very little product each time. Most users report that the jar lasts 8 to 12 weeks with daily use. That breaks down to roughly $3 to $4 per week, which is reasonable for a product that replaces multiple steps in your routine.
When you consider that it works as a skin tint, face balm, hydrating serum, and anti aging treatment, the value increases. Buying each of those products separately would cost significantly more.
Compared to alternatives like the ILIA Super Serum Skin Tint at $48 or the Laura Mercier Tinted Moisturizer at $52, the IT Do It All Balm is more affordable. It also delivers a comparable skincare benefit.
For people who already invest in high quality skincare and want makeup that supports those efforts, this product is a smart purchase. It is not the best option if you need full coverage or built in sun protection.
Final Verdict on the IT Do It All Sheer Tint Face Balm
The IT Cosmetics Do It All Sheer Tint Face Balm lives up to most of its promises. It delivers real hydration, a beautiful radiant finish, and buildable coverage that feels like a second skin.
It is best suited for dry, normal, and mature skin types who prefer a natural, glowing look. The 92% skincare formula sets it apart from most tinted moisturizers on the market. The unique solid to serum texture makes application enjoyable and effortless.
The product falls short in two areas: no SPF and a limited shade range. These are important drawbacks depending on your needs and skin tone. Adding a sunscreen underneath is an easy fix, but the shade range is something only the brand can address.
If you want a product that blurs the line between skincare and makeup, the IT Do It All Face Balm is a strong contender. It simplifies your routine, nourishes your skin, and leaves you with a gorgeous, lit from within glow. For most users, this product is absolutely worth trying.
Frequently Asked Questions
Does the IT Do It All Face Balm Have SPF?
No, the IT Cosmetics Do It All Sheer Tint Face Balm does not contain SPF. The brand has confirmed this on their social media channels. You should apply a separate sunscreen underneath this product before heading outdoors. A mineral sunscreen works well as a base without interfering with the balm’s finish.
How Many Shades Does the IT Do It All Face Balm Come In?
The product is available in 15 adaptable shades. These range from fair with pink undertones to deep with cool undertones. The sheer formula allows each shade to flex across a range of skin tones, but some users have noted the range could be broader for deeper complexions.
Can You Use This Product on Oily Skin?
Yes, but you may need to adjust your routine. The Do It All Face Balm has a dewy, radiant finish that can look shiny on oily skin. Setting the product with a translucent powder or using a mattifying primer underneath can help control excess shine throughout the day.
How Long Does One Jar Last?
Most users report that one jar lasts 8 to 12 weeks with daily use. The concentrated, solid formula means you only need a small amount per application. A light swirl of your finger or brush picks up enough product for full face coverage.
Is This Product Good for Mature Skin?
Yes, the IT Do It All Face Balm is an excellent choice for mature skin. It contains Collagen Peptide to support firmness and Hyaluronic Acid for deep hydration. The sheer coverage does not settle into fine lines or wrinkles. In a consumer study by the brand, 91% of testers saw a visible reduction in fine lines after consistent use.
Where Can You Buy the IT Do It All Face Balm?
The IT Cosmetics Do It All Sheer Tint Face Balm is available at Ulta Beauty, Sephora, and the IT Cosmetics official website. Some shades may also be available through third party sellers on Amazon. Always check for authorized retailers to ensure you receive a genuine product.
Hello, I’m Ava Davis, the founder and curator of Lovely Beauty. As a passionate advocate for self-care and beauty, I created Lovely Beauty as a haven for like-minded individuals to explore, learn, and grow. On Lovely Beauty, you’ll find a treasure trove of beauty tips, tricks, and inspiration, all designed to help you cultivate a more loving and compassionate relationship with yourself.
