Maybelline Grippy Serum Primer Review: Flawless Makeup
Finding the perfect primer can feel like searching for a needle in a haystack. Every makeup lover knows that a good primer is the foundation of long-lasting, flawless makeup.
Today, we’re diving deep into the Maybelline Grippy Serum Primer, a product that’s been making waves in the beauty community for its unique serum-to-grip formula and impressive 24-hour wear claims.
This comprehensive review will explore everything you need to know about this innovative primer.

Key Takeaways
Here’s what you need to know about the Maybelline Grippy Serum Primer:
- Dual-action formula: Functions as both a hydrating serum and gripping primer in one product
- Contains 2% niacinamide: Provides skin-benefiting properties while prepping for makeup
- 24-hour makeup wear: Claims to extend foundation longevity for all-day freshness
- Suitable for all skin types: Works well on dry, oily, combination, and sensitive skin
- Affordable drugstore option: Priced around $10-13, making it accessible for most budgets
- Unique application method: Features a dropper applicator for precise product control
What Makes Maybelline Grippy Serum Primer Special
The Maybelline Grippy Serum Primer stands out in the crowded primer market for several compelling reasons. This innovative product combines the hydrating benefits of a serum with the grip-enhancing properties of a primer, creating a unique dual-action formula that addresses multiple skin concerns simultaneously.
What sets this primer apart is its serum-to-grip transformation. When first applied, it feels like a lightweight, hydrating serum that absorbs quickly into the skin. However, after about 20 seconds, it transforms into a slightly tacky, grip-enhancing base that helps foundation adhere better and last longer. This transformation is what gives the product its name and makes it so effective at extending makeup wear.
The formula contains 2% niacinamide, a powerhouse ingredient known for its ability to regulate oil production, minimize pores, and improve skin texture. This means you’re not just prepping your skin for makeup – you’re also treating it with beneficial skincare ingredients. The inclusion of aloe vera adds a soothing element, making it suitable for sensitive skin types.
The dropper applicator is another standout feature. Unlike traditional pump or squeeze-tube primers, the dropper allows for precise application and helps prevent waste. You can control exactly how much product you use, making it more economical in the long run.
Ingredient Breakdown and Benefits
Understanding what’s inside the Maybelline Grippy Serum Primer helps explain why it works so well. The formula is carefully crafted to deliver both immediate and long-term benefits for your skin and makeup application.
Niacinamide (2%) is the star ingredient in this formula. Also known as vitamin B3, niacinamide offers multiple benefits for the skin. It helps regulate sebum production, making it excellent for oily and combination skin types. It also works to minimize the appearance of pores and can help improve skin texture over time. For those dealing with redness or irritation, niacinamide provides anti-inflammatory properties that can help calm the skin.
Aloe vera is another key component that brings soothing and hydrating properties to the formula. This natural ingredient is particularly beneficial for sensitive skin, as it helps reduce irritation and provides lightweight moisture without feeling heavy or greasy.
The grip-enhancing polymers in the formula are what create that signature tackiness that helps makeup adhere better. These specially formulated ingredients create a slightly sticky surface that acts like a magnet for foundation, helping it grip onto the skin for extended wear.
Glycerin and other humectants work to draw moisture from the environment into the skin, providing ongoing hydration throughout the day. This is particularly important for maintaining that fresh, dewy look that many users report experiencing with this primer.
How to Apply Maybelline Grippy Serum Primer
Proper application technique is crucial for getting the best results from any primer, and the Maybelline Grippy Serum Primer is no exception. The unique formula requires a specific approach to maximize its benefits.
Start with clean, moisturized skin. While this primer does provide hydration, it works best when applied over your regular skincare routine. Shake the bottle well before use to ensure the ingredients are properly mixed – this is important for achieving the optimal serum-to-grip transformation.
Using the dropper applicator, dispense 2-3 drops of the primer onto your fingertips or the back of your hand. A little goes a long way with this product, so start with less and add more if needed. Dot the product across your face, focusing on areas where you typically experience makeup fading – usually the T-zone, around the nose, and on the chin.
Pat the primer into your skin using gentle pressing motions rather than rubbing. This helps the product absorb properly and prevents it from pilling or bunching up. The key is to wait 20 seconds after application before proceeding with your makeup. This waiting period allows the formula to complete its transformation from serum to grip-enhancing base.
Once you feel that slight tackiness on your skin, you’re ready to apply your foundation. You’ll notice that your foundation glides on more smoothly and seems to meld seamlessly with the primer base.
Top 3 Alternatives for Maybelline Grippy Serum Primer
While the Maybelline Grippy Serum Primer is excellent, it’s always good to know your options. Here are three top alternatives that offer similar benefits:
E.L.F. Power Grip Primer is perhaps the most popular alternative, and for good reason. At just $10, it offers incredible value for money. This gel-based primer provides excellent grip for makeup while delivering hydration. It’s suitable for all skin types and has gained a cult following for its ability to make makeup last all day.
Essence Jelly Grip Hydrating Primer is another budget-friendly option that delivers impressive results. Priced at under $6, this primer offers excellent value while providing hydration and grip. It’s vegan and cruelty-free, making it a great choice for conscious consumers.
NYX Professional Makeup Face Glue Gripping Primer lives up to its name by providing exceptional grip for makeup. This primer is known for its ability to make makeup last up to 24 hours, making it perfect for special occasions or long days.
Real User Experiences and Reviews
The beauty community has been buzzing about the Maybelline Grippy Serum Primer, and user reviews provide valuable insights into its real-world performance. Most users report being impressed with the product’s ability to extend makeup wear without feeling heavy or uncomfortable on the skin.
Many users with oily skin appreciate how the primer helps control shine throughout the day. The niacinamide content seems to make a noticeable difference in oil production, with several reviewers mentioning that their skin looks less greasy by the end of the day compared to when using other primers.
Dry skin users love the hydrating properties of the serum formula. Unlike traditional primers that can emphasize dry patches, this primer actually helps smooth and moisturize the skin while providing grip. Users report that their foundation looks more natural and doesn’t cling to dry areas.
The application experience gets high marks from most users. The dropper applicator is praised for being hygienic and precise, and many users appreciate being able to control exactly how much product they use. The pleasant, subtle scent is another frequently mentioned positive aspect.
However, some users mention that the initial tackiness can feel unusual if you’re not used to grip primers. Most say they quickly adjusted to the feeling and now prefer it because of the superior makeup longevity it provides.
Performance on Different Skin Types
Understanding how the Maybelline Grippy Serum Primer performs across different skin types is crucial for determining if it’s right for you. The formula is designed to be universally suitable, but individual experiences can vary.
Oily skin users often see the most dramatic results. The niacinamide content helps regulate oil production, while the grip formula prevents foundation from sliding off throughout the day. Many users report that their makeup looks fresh even after 8-10 hours of wear, which is impressive for those who typically struggle with makeup longevity.
Dry skin types benefit from the hydrating serum aspect of the formula. The primer helps smooth rough patches and provides a moisture barrier that prevents foundation from clinging to dry areas. Users with dry skin often mention that their foundation looks more natural and doesn’t emphasize flakiness.
Combination skin users appreciate the balanced approach of this primer. It provides enough hydration for dry areas while controlling oil in the T-zone. The lightweight formula doesn’t feel heavy on oily areas but still provides adequate moisture where needed.
Sensitive skin users generally report positive experiences thanks to the soothing aloe vera content. The formula is fragrance-free and doesn’t contain common irritants, making it suitable for those with reactive skin.
Longevity and Makeup Wear
One of the most important aspects of any primer is its ability to extend makeup wear, and the Maybelline Grippy Serum Primer excels in this area. The 24-hour wear claim might seem ambitious, but many users report impressive longevity results.
The grip-enhancing formula creates a tacky base that helps foundation adhere better than with traditional primers. This means less fading, oxidation, and transfer throughout the day. Users consistently report that their makeup looks fresh for 8-12 hours, which is excellent for a drugstore primer.
The serum component helps maintain skin hydration throughout the day, which is crucial for makeup longevity. When skin becomes dehydrated, makeup can start to look patchy and worn. The ongoing hydration provided by this primer helps maintain that fresh, just-applied look for hours.
Oil control is another factor that contributes to extended wear. The niacinamide content helps regulate sebum production, preventing that greasy breakdown that can cause makeup to slide off. Users with oily skin particularly notice this benefit.
The primer also helps prevent oxidation – that unfortunate color change that can occur when foundation reacts with oils on the skin. The protective barrier created by the primer helps maintain true color throughout the day.
Texture and Feel
The texture of the Maybelline Grippy Serum Primer is one of its most unique and noteworthy features. Understanding what to expect can help you get the best results from the product.
Initially, the primer has a lightweight, serum-like consistency that feels refreshing and cooling on the skin. It’s not greasy or heavy, making it comfortable to wear even in hot weather. The clear, slightly viscous liquid spreads easily across the skin without requiring much effort.
The transformation period is where things get interesting. After about 20 seconds, you’ll notice the texture becoming slightly tacky or sticky. This isn’t uncomfortable – it’s more like a gentle grip that you can feel when you lightly touch your skin. This tackiness is what makes the primer so effective at holding makeup in place.
Absorption is excellent once the transformation is complete. The primer doesn’t leave a film on the skin or create a barrier that prevents other products from blending well. Instead, it creates a smooth, slightly grippy surface that’s perfect for makeup application.
The finish is described by most users as natural to slightly dewy. It doesn’t create an artificial or plasticky look, which is sometimes a concern with grip primers. Your skin still looks like skin, just smoother and more refined.
Value for Money Analysis
At approximately $10-13 retail price, the Maybelline Grippy Serum Primer offers excellent value for money. When compared to high-end primers that can cost $30-50, this drugstore option delivers comparable performance at a fraction of the cost.
The dropper applicator helps maximize value by allowing precise product control. You only use what you need, which means the product lasts longer than traditional pump or squeeze-tube primers. Most users report that one bottle lasts 3-4 months with regular use.
The dual-action formula provides additional value by serving as both a primer and a serum. You’re getting skincare benefits alongside makeup preparation, which could potentially reduce the need for additional products in your routine.
When compared to professional makeup services or higher-end alternatives, the cost per use is incredibly low. The longevity benefits alone can justify the price – when your makeup lasts longer, you use less product overall, saving money in the long run.
Availability is another value factor. Being a drugstore product, it’s easily accessible and often goes on sale, making it even more affordable. You can find it at most beauty retailers, pharmacies, and online, ensuring you’re never stuck without your favorite primer.
Potential Drawbacks and Considerations
While the Maybelline Grippy Serum Primer receives mostly positive reviews, it’s important to consider potential drawbacks to make an informed decision about whether it’s right for you.
The initial tackiness can be off-putting for some users. If you’re not used to grip primers, the sticky feeling might feel unusual at first. Some users report that it takes a few applications to get comfortable with the texture, though most adapt quickly.
Product availability can sometimes be an issue. As a newer product, it may not be stocked at all retailers, and popular shades or sizes might occasionally be out of stock. This can be frustrating if you become dependent on the product.
Sensitive skin reactions are possible, though uncommon. While the formula is generally well-tolerated, some users with extremely sensitive skin might experience irritation from the grip-enhancing ingredients. It’s always wise to patch test new products before full application.
The dropper applicator, while generally praised, can be messy for some users. Getting the right amount can take practice, and some users prefer the convenience of pump applicators for quick morning routines.
Climate considerations are also worth noting. In very humid conditions, the grip effect might feel more intense, while in dry climates, the hydrating benefits might not be sufficient for very dry skin types.
Comparison with Other Drugstore Primers
The drugstore primer market is highly competitive, with many brands offering budget-friendly options. Comparing the Maybelline Grippy Serum Primer to other popular drugstore alternatives helps put its performance in perspective.
NYX Angel Veil is a popular drugstore primer known for its smoothing properties. While it provides good pore-blurring effects, it doesn’t offer the same level of grip or hydration as the Maybelline option. The Grippy Serum Primer provides superior makeup longevity and additional skincare benefits.
Revlon PhotoReady Perfecting Primer offers good pore-minimizing effects but lacks the hydrating serum component. Users who need both grip and hydration often prefer the Maybelline option for its dual-action formula.
Milani Prime Perfection provides decent hydration and smooth application but doesn’t offer the same level of grip for makeup longevity. The Maybelline primer excels in extending wear time beyond what traditional hydrating primers can achieve.
L’Oréal Studio Secrets offers professional-level results but at a higher price point. While the performance is comparable, the Maybelline option provides better value for similar results.
Tips for Maximizing Results
Getting the most out of your Maybelline Grippy Serum Primer requires understanding how to use it effectively. These tips can help you achieve the best possible results.
Skin preparation is crucial. Always start with clean, properly moisturized skin. If you have very dry skin, consider using a lightweight moisturizer before applying the primer. For oily skin, a oil-free moisturizer works best.
Product layering matters. Apply the primer after your skincare routine but before any makeup. If you use a setting spray, apply it as the final step after all makeup is complete. Some users find that mixing a drop of facial oil with the primer works well for very dry skin.
Application technique can make a significant difference. Use gentle patting motions rather than rubbing to avoid disturbing the product. Focus on areas where makeup typically fades first – usually the nose, forehead, and chin.
Waiting time is essential. Don’t rush the 20-second transformation period. This waiting time allows the formula to develop its grip properties fully. You’ll know it’s ready when you feel that slight tackiness on your skin.
Foundation compatibility varies by formula. Liquid foundations generally work best with this primer, while powder foundations might not adhere as well to the tacky surface. If you prefer powder foundation, consider using a setting spray between the primer and powder.
Frequently Asked Questions
Is Maybelline Grippy Serum Primer suitable for sensitive skin?
Yes, the Maybelline Grippy Serum Primer is generally suitable for sensitive skin. The formula contains soothing aloe vera and avoids common irritants like fragrances and harsh chemicals. However, if you have extremely sensitive skin, it’s always recommended to patch test any new product before full application.
How long does one bottle of Maybelline Grippy Serum Primer last?
With regular daily use, one bottle typically lasts 3-4 months. The dropper applicator helps control usage, and since you only need 2-3 drops per application, the product goes a long way. Heavy users might go through a bottle in 2-3 months, while occasional users could stretch it to 6 months.
Can I use Maybelline Grippy Serum Primer under powder foundation?
While the primer works best with liquid foundations, it can be used under powder foundation with some adjustments. The tacky surface might cause powder to grab unevenly, so consider using a setting spray between the primer and powder, or use a damp beauty sponge to press the powder into place.
Does Maybelline Grippy Serum Primer work well in hot, humid weather?
Yes, the primer performs well in hot, humid conditions. The grip-enhancing formula helps prevent makeup from sliding off due to sweat and humidity. However, in very humid conditions, the tackiness might feel more pronounced initially. The oil-controlling niacinamide content helps manage excess moisture.
Is the Maybelline Grippy Serum Primer worth the price?
For most users, yes, the primer offers excellent value for money. At around $10-13, it provides performance comparable to high-end primers at a fraction of the cost. The dual-action formula, long-lasting results, and skincare benefits make it a worthwhile investment for most makeup routines.
Can I use Maybelline Grippy Serum Primer as a standalone product without foundation?
While the primer can be used alone, it’s designed to work best under makeup. The tacky finish might not be ideal for a no-makeup look, though some users enjoy the subtle smoothing effect. If you want to use it alone, consider setting it with a light dusting of translucent powder to reduce tackiness.
